Today OnePlus has launch their latest model, they call it OnePlus 2, the 2016 flagship killer. The phone has the latest Qualcomm Snapdragon 810, 4GB of DDR4 RAM, latest Oxygen OS and all. But the interesting part is not that one.
They launch the product in the most innovative way, ever. They launched globally, at the same time, using virtual reality. All you need to have is a cheap Google Cardbord and plug in your earphone. That's it.
There's no boring stages, acts, and presentation bullshits, just an informal launch and product explanation on their office. But, it's more comfortable, humble, down to earth.
This is the best press launch event I have ever seen. Great idea, great work OnePlus. It made me want to have one.