As we all know, HTC's smartphone business is going down for the last several years. The sad part is, they keep falling down and might hit the rock bottom in the near future.
Back in 2011, the value of the company reached USD 28 billion. Now, their valuation is lower than the cash they got in hand, which is USD 1,4 billion and the brand itself has no value.
Their current flagship, HTC One M9 is just a refresh of One M8 that was a minor update from One M7. Next quarter, they forcasts that their sales could fall as much as 48% and inventory increased by 60%.
Too bad. HTC One series are actually very good products, but not so great in terms of marketing and pricing.